Sales of canned tuna fish have plummeted because millennials aren’t buying it. Starkist Vice President of Marketing Andy Mecs says; “A lot of millennials don’t even own can openers.”
Consumption of canned tuna has dropped 42 percent per capita from the last 30 years through 2016, according to U.S. Department of Agriculture data. Campbell Soup and Kraft Heinz, Bumble Bee Foods and Chicken of the Sea International have also seen a decline in sales.
Analysts believe millennials prefer to eat fresher foods with more pleasant smells. Bumble Bee and Starkist have begun offering tuna in packets that don’t require can openers.
story credit: cnbc.com
photo credit: starkist.com