The Swedish furniture giant is working with Swedish perfumer Byredo, to release a Ikea Perfume, which is said to be released in 2019.
In a statement, IKEA notes the move toward “invisible design” (that is, a product that evokes a style or mood without seeing anything) was inspired by the link between scent and memory. “I know most people have associations of visiting their grandmother’s house – whether it’s her perfume or the flowers or her cooking – smell is a very relevant part of the home. It creates a sense of comfort and security,”
IKEA does tease one of the proposed smells that captures the best part of a visit to the store: the post-checkout snack.
story credit: people.com