“Love Your Perfume. What Is It? Eau D’Ikea.”

 

The Swedish furniture giant is working with Swedish perfumer Byredo, to release a Ikea Perfume, which is said to be released in 2019.

 

In a statement, IKEA notes the move toward “invisible design” (that is, a product that evokes a style or mood without seeing anything) was inspired by the link between scent and memory. “I know most people have associations of visiting their grandmother’s house – whether it’s her perfume or the flowers or her cooking – smell is a very relevant part of the home. It creates a sense of comfort and security,”

 

IKEA does tease one of the proposed smells that captures the best part of a visit to the store: the post-checkout snack.

 

 

story credit:  people.com

Posted in All Stories, Annoucer Blogs, Derrick & Sylvia in the Morning Tagged with: , , ,

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