Remember this icon television commercial campaign which debuted in 1972 and had several sequels?
Life cereal is rebooting its 1970s ‘Mikey Likes It’ commercials. They are currently holding a nationwide contest and casting call to find the next Mikey. Life cereal is looking for kids between the ages of 4 and 8. Parents can upload audition videos to lifecastingcontest.com. Finalists will be announced in May before being flown to Los Angeles for a live audition