“Mikey Likes It” Is Coming Back – Re-Boot In The Works


Remember this icon television commercial campaign which debuted in 1972 and had several sequels?



Life cereal is rebooting its 1970s ‘Mikey Likes It’ commercials. They are currently holding a nationwide contest and casting call to find the next Mikey. Life cereal is looking for kids between the ages of 4 and 8. Parents can upload audition videos to lifecastingcontest.com. Finalists will be announced in May before being flown to Los Angeles for a live audition





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