According to an October 2017 survey by Food Marketing Institute (FMI), nearly a quarter of US internet users turn to technology like voice assistants and mobile apps to help them figure out where and what to eat.
For the most part, 40% of respondents across all age groups said they at least sometimes use technology to help them make dinner decisions when they’re eating out. And, unsurprisingly, younger consumers were more likely to do so frequently compared with their older cohorts.
Indeed, 28% of 19- to 27-year-olds said they did so frequently, and another 30% of those ages 28 to 37 said they did as well.
In contrast, only 16% of respondents ages 38 to 53 said they frequently relied on tech for their dinner decisions, as did just 7% of those ages 54 to 71. So what do people look for in an app or site that will help them make their final decision?
For most respondents (77%), a full menu is essential, as are clearly stated prices. Being able to pay online and online ordering with delivery were other key features mentioned.
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