You see a product on Amazon that catches your attention. You read the reviews, and they are great, so you decide to purchase the item. When you get it, it’s not what you expected, but the reviews were terrific?
An investigation by the consumer group Which? recently found Amazon to be littered with fake five-star reviews. The group chose to investigate the reviews of headphones. 71% of the products had perfect five-star reviews even though none of the headphone brands were known to the company’s tech experts.
Amazon released a statement saying, “We invest significant resources to protect the integrity of reviews in our store because we know customers value the insights and experiences shared by fellow shoppers. We have clear participation guidelines for both reviewers and selling partners and we suspend, ban and take legal action on those who violate our policies.”